Fideliti

Fideliti; What’s really strange is that people love buying things, but they hate being sold to. Well it’s not that strange when you think about what the business-to-business sales process is like. There are so many options, so many people and decision makers involved, so many meetings, calls, email ping pong, decisions, negotiations, requirements, processes. From a buyers perspective, it’s a job on top of their job and one they’re particularly bad at.